What is a segment?

A segment is a portion or section of something larger. In geometry, a segment is a part of a line that is defined by two endpoints. It can be measured in terms of length and can be either straight or curved. In marketing, a segment refers to a specific group of consumers who share similar characteristics and needs. This allows companies to create targeted marketing strategies and products for each segment, which can lead to better customer satisfaction and increased sales. Segments can also be found in other fields like biology, where they refer to specific parts of DNA sequences.